Apple
Role: Storyboarding, motion animatics, system developmentAgency: Center
Mac does that. We helped build Apple's latest global brand campaign all about the way we work. Through a series of 15-second videos, we express what it feels like to work on a Mac, taking clues from the interface itself. From opening files, switching between apps, and using Airdrop, working on a mac makes our lives easier. PC users are introduced to the magic of MacOS through type-focused videos.






