A national not-for-profit, AARP is you Wise Friend & Fierce Defender in everything that comes with aging. With a simpler call-to-action-oriented narrative and new visual identity, the system is straightforward and can maintain consistency across the country's chapters. The signature red is revamped and iconic logo intertwined in iconography. All other visual elements have been dramatically simplified, including color palette, typography, iconography and photography style.
Credits:Siegel + Gale
Art Director: Austyn Stevens Associate Art Director: Nijel Taylor