AARP—

AARP is your Wise Friend & Fierce Defender in the process, joys, and pitfalls of aging. As one of the nation's largest not-for-profit organization, it looked to create an identity that is friendly and simple enough for its many chapters to carry. This identity is dramatically simplified, humanized, and paired with simple, call-to-action messaging.

_{Agency: Siegel + Gale  /  Role: Designer}