Weekend Academy—

Walmart’s newest apparel line for tweens, aged 9 to 12. Weekend Academy is for those who are ready to leave unicorns and superhero graphics behind, but aren’t quite tall enough for the teen section. The brand new name, identity, packaging, and art direction aims to empower Gen ALpha to mix, match, and make it their own.
_{agency: Transport New York / role: art director + lead designer}