Kia Assistant—
Partnering with the Kia brand team, we built the identity of the next-generation AI assistant for their latest lineup of vehicles. Amid the recent brand overhaul, we leveraged principles of Kia’s design philosophy, “Opposites United.” The identity’s motion is inspired by movement in nature and built with engineered shapes constructed from the logo itself.
agency: BUCK / role: lead designer + associate AD
agency: BUCK / role: lead designer + associate AD
A snapshot of the wide exploration >
