brooke pathakis


A series of 15-second videos for Apple’s latest campaign, all about working on a Mac. Taking inspiration from the interface itself, the motion system mirrors the everyday actions that make working easy, intuitive (and fun). From opening files, to switching between apps, to the magic of Airdrop— this is Mac at Work.

Agency: Center   /   Role: Concepting and initial animations

© 2023 Pathakis Design

© 2023 Pathakis Design LLC