brooke pathakis

American Museum
of Natural History—

The Patrons Circle is a philanthropic community committed to supporting the iconic New York City museum. As the museum has recently rebranded, the department came to me in need of a fresh system that compliments the newer branding while standing on its own as a recognized organization. With a museum led brand architecture, we created an elevated system for a preimum and consistent experience.

client: AMNH   /   creative direction + design   /   brand architecture, stationery






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